Developing Final Outcomes & Reflections

My final outcomes here are simply more detailed versions of previous iterations, dealing more with the typographic detailing as well as polishing off the videos and animations with audio as well as smoothing out several transitions and animations.

I found my larger animation to come alive with the improvements, the transitions are now much more varied and interesting, meaning that even though it is multiple minutes long, it is exciting to watch while continuing a large amount of interesting and intriguing information, I believe I have delivered this in an effective and accessible way. Alongside the App, in particular the converted interactable infographic that exists within it, this infographic really is the most effective part of the app, that combined with the ability to scan your local area and get that areas light pollution level, you can then translate that light pollution grade to other relatable occurrences, something that I think would improve this would be to offer some comparative areas light pollution level, however the user themselves could do this simply by entering a different postcode into the app and thus getting a different areas light pollution results returned, however given that this is not expressively mentioned within the app would mean that it could make a marked improvement of the amount of use that my users get from the app and in particular, the infographic within.

Overall, I found my FMP massively challenging, but equally rewarding. I believe I have taken risks with my FMP, delving into motion but I do think that it has forced me to learn new skills, given the perfect topic area for motion there really was no other way that these issues could be designed apart from having motion sitting at the centre of it, saying that though I still find my use of static ads both meaningful and interesting, I have avoided simply making for the sake of making, everything here has a purpose and helps to either strengthen the brand or strengthen the level/sophistication of the communication within the brand. With this in mind I think the outcomes could be expanded upon, further experimentation into different animation software’s would help me to realise what else I could do, unfortunately I lacked the timeframe to conduct this extensively, however I did have the chance to experiment with the cinema 4D engine within after effects, I feel much more exploring into new programmes may have perhaps harmed my outcomes more, I think I gave myself enough of a challenge for such an important and lenghty project, and overall I think I have met that challenge well and am therefore a more rounded designer because of it.