Further experiments have allowed me to delve further into motion, I was impressed by my use of light in the very small scale logo animation, although the logo and name are subject to be changed, the techniques were very interesting and therefore i have created more in order to begin varying my material.
I have the simple animation of light appearing as light and then illuminating the text, this is positive, but is used for different techniques by many people. Because of this, I thought a good approach would be, in order to make my content more unique and identifiable amongst other motion animations, delving further into what elements can represent a light reveal, and trying to have content reveal the type without just having to literally reveal something using a single coloured light glow.
What are you missing animation goes above^^^^
My first experimentation does not stray too far from the previous, but it does use a mix of lighting techniques, including beginning to play with scale, I think the scale elements here are positive. I think this because of my previous considerations from my research, I want more impact and urgency in my designs in order to set an appropriate pace, I think that using a large spotlight that exists outside of the screen bounds and swings in, alongside the light brightness brings a massively varying pace to the animation that not only makes it more interesting but also forces your eye to adjust to the rapidly changing light levels, bringing optical discomfort and contrast that can be executed more effectively when paired with the playful scale that is beginning to be explored here in the example above.
Warmer Lights Animation
exploring further into experimentations I have altered the text itself and attempted to move into something more sophisticated than just illuminating the text, but instead having the text change weight and colour to represent the wasted light of light pollution. I think this example does execute what I theoretically wanted to do, a more sophisticated and implicit execution of the experience and impact of light pollution. However, conceptually I do not see this working within animation in its current form. It just appears too close to something that belongs in a PowerPoint presentation. The very uniform scale and centre type degrades the overall quality and becomes a far too distracting factor within the animation. This could potentially be fixed if given a scale treatment similar to the previous animation example. an overscaled type example that fits over the screen bounds perhaps with some noise and texture added in would help to prevent this problem from occurring, although I don’t think the style of the type animation fits in combination with my other examples and so I would need to commit to this style completely or the other and at the moment I am in general, not preferring this example and so I do not see this animation seeing placement further in the project.
Logo animations, revamped
This logo animation does not differ massively from the previous, apart from the actual name and the inclusion of the Asterix that acts as a star/light. The small elements that have been changed are positive in my opinion the colder colour scheme is a better reflection of the cold and artificial nature of street lamps, I am finding that my colour scheme is changing slightly as the days pass on, I find this to be positive as it becomes less flat most times I change a shade or tone, my colour scheme also seems less flat, something that compliments the motion and glows based designs that are seen throughout these experimentations thus far.
The Bortle Scale, Examined
https://advances.sciencemag.org/content/2/6/e1600377
talk about the pdf files thats well useful, the bortle scales potential but its usefullness needing massive translation, but say its worth it due to the potnetial opporunties for information design that can exist in any format, even my motion examples could portray the bortle scale.
These three images have most of the info needed to make a data vis of the bortle scale, some maths will make these useful.
Aidan's Graphics Blog 