Outcomes & Scope With Reflections

My outcomes at the time of the formative presentations are above.

I belive these outcomes are certainly the embodiment of my entense research in both theoretical and conceptual settings. However, while the positives here are the well informed nature of the outcome, I think the actual conceptual visual cohierency and typographic detailing as well as the overall sophisitication of th outcomes needs vast improvments, there is no need, in my opinon to explore any further concepts in the form of research I have all i need. I should be concentrating my efforts into creating detailed outcomes, and perhaps limiting my number of outcomes significantly, at least for the time being concentrating all my efforts into perhaps just making a small but detailed and useful app as well as a single, informative and experiemental/experienctial motion animation would help to really hammer home exactly what details and systems should exist where. For example, the increasing of weight to show light is intensity is good, and so I should push this concept as far as i can, explore every hole that the techqnieu can fit in, and this should be done before making a large scale outcome in order to prevent the dissolution of the campaign and it’s meaning as well as it’s visual and typographical impact.

The motion animations are functional, but they could become much more, the potetnial here is endless due to a carefully researched and selection format matching perfectly with the issue at hand, light pollution in motion is perfect, and I do not think i have met the potential here, but there is so much more than can be done that should perhaps be done by taking myself back to sketches and stepping away from after effects, a somewhat restrictive programme if you’re not highly proficent in it’s tehcniques and systems, as i am still quite new to the programme, this would likely help to exapnd the experimental nature of my outcomes while preventing a disjointed and seperate feeling throughout my outcomes.

my static outcomes should use ugency in more ways, for example, experimenting with small caps and point size more, the screen bounds can be broken to give a greater sense of scale and movement, such an important part of my outcomes movement should be considered in every sense within ever outcome.

moving forward I think i will look back at my first project this year, which was also a social campaign and see what were the massive positives there, not in the visual systems, but in the foundations of the concepts of the campaign overall, for example, that project was split into different sub sections with mt designs forming an overarching brand, light pollutino is such a massive and complex issue that affecs so many that this may be the new and refined way to translate my research through. Rather than light block sights perhaps it could be called

Lights Vs …..

And then sub sections can be put in after the Vs, allowing the audience to instantly connect with what the designs infront of them are meant to be showing, helping the formation of connections and making my designs more accessable to the widest audience possible.

While there is still plenty to improve and refine before submission, I think i have successfully engaged with new and exciting design challenges, I have not shyed away from after effects, a programme that I have previously tried to avoid. I belive I have clearly found a very important issue and, through research and experimentation have discovered the perfect format from which to express my social campaign from, it is just a case of taking a step back for a short time and perhaps looking at this project with fresh eyes and drawing up a new structure, ensuring to keep the visual language elements I have already created that seem to be working. I look forward to transforming this project more and hopefully working out the problems in order to allow my social campaign to reach it’s full potential and make real, social change.