Ext motion fixes
In the hope of better communicating the essence of light pollution i have moved further into 3D within my animations, this is another type of animation entirely and therefore may benefit frobeng made in Blender rather than after effects, however given my lack of experience in blender i think it would be benefitical to make my outcomes in after effect and then port them over to blender for application of noise, 3D effects and the insertion of objects.
At the time of making i was aware that making 3D text in after effects is a very difficult task, it is very hard to do well as the work so easily falls into an amateur looking catageory, for this reason i do not think that iincluding it in this project is a very good idea, I am alreadys stretching myself enough by learning after effects purely for my FMP as well as the fact that the use of multiple programmes for the same animation may cause corruption issues not to mention that the different visual styles that possibly would be created will cause massive rifts in the coheriency of the visual languge, my visual langauge is postive at this moment and does not need much ammedning, I would not want to upset the balance without having at least some solid outcomes made beforehand. For these reasons i feel that experimentations such as these should remain to be explored until further in the project, once my otcomes have been develedoped further and only small adjustments need to be made to the foundations of the visual language/storyboards for the animations.
Apart from the 3d effects, the improvements I have made to the animations are overwhelmingly positive, I think is this becuase previously I had made the basic structure and outcome, but beuase of this the actual amimation uses bare bones techniques in order to just translate my ideas within my storybaord, however with this extra time I now have I delved deeper into each section and transition and explored more in depth what I could do to each of them, this rise in quality is also supported by the now more consistent typopgraphy, a clear consistency in left aligning as well as block paragraphs often appearing in simlar places, only having the weights changing, and the weights being changed are there with reason, to reflect the varying intensities of light pollution present around different local areas.
With the now more consistent typography, the different weights are now more noitceable and contain more visual impact, as they are clearly meant to exist in that state. This is a difficult task as the rules of tpyography do often prohibit me from executing a dynamic type weight, shifting multiple times even within the same word.
I find the increase play in scale positive as well, light flashes more like a distant sun that impacts more than the whole page, rather than bulbs simple illuminating the very surrounding area, this helps to bring more impact as well as have more infomration be revealed imbetween the flashes of light, A technique I find to be an effective way to translate infomation.
Infographic and pragmatic light use (Urban Sun Conceptual Research)
The urban sun is an important piece of research for my project, the use of projected and pragmatic light correlates well with my large scale stencil outcomes, it helps to show how this would be possible and open up more aveneus as to how to execute this idea.
I have developed a large scale infographic to support this, the infographic uses the information translated from various scientific papers on light pollution and the bortle scale. Using the bortle scale as a system to viualise and make more accessable I have made my infographic much more accessable than the papers from this the information has been translated from. In addition to this, the effects of light pollution here are not just to do with the night sky, an issue that I had spotted early on in the project that organsiations seem to often fall into, my infographic has also translated the health and environmental effects of light pollution.
The elongated format on which the information sits upon helps to incease the legibiilty of the information, you cna clearly scan downwards through the document and spot, at what point certain things arent visible or at exactly what point light pollution will begin to disrupt your sleep etc. I think this is a vital part of the infomrgraphic as it makes the progress towards lowering light pollution tangible, members of the public can see this infographic, then use my app to find their local levels of light pollution and how to reduce it. The audience can then check back some time later and spot if it has reduced, and then understand what that reduction means for the health of them, and everyone around them.
https://drive.google.com/file/d/1p1dZBIEz8HDx93R_dFySBbwAKiUCv3OI/view?usp=sharing
These outcomes now tell a coheriant a story, with this in mind, I feel a user journey would help to concrete this story, and easily translate my objectives and how I hope to achieve them alongside why they are the correct outcomes for achieveing these objectives. A user journey has been used for previous projects and did help the client understand my creative decisions, and so it would be wise for it to be my next port of call before inital submission to allow for the clearest and most useful feedback possible on Monday.