https://www.behance.net/gallery/4308595/NHN-NEXT
https://mvsm.com/project/haibike
https://filmlondon.org.uk/flamin
Motion Reseach
Moving with my previous reflections, mainly consisting of the negative elements of my static designs I have decided that perhaps my information should sit further into the format of motion and moving images, if the static examples are still appearing flat and boring to look at, then maybe an extended motion animation that takes you through the different parts of light pollution and importantly, how to combat it.
My inital plans are below.
1, What is Light pollution?
1-2 minute motion animation, focussing on the statisitcs of light pollution and the translation of the phenomonon in order to make it accessable to the genreal public as well as generating intrituqe to invite people to explore the further content I have made.
Covering what light pollution is would be informing people that it is caused by artificial lighting, light shining upwards in the sky, creating a sky glow that obscures vision and brightens the natural inky black of the night.
A general rule of thumb is that the more urban your are, the higher your local levels of light pollution are.
An introduction into the bortle scale, the nine different grades that exist and exaplaining what makes somethin the grade it is.
An important informative section would be to state that light pollution does not only affect night sky quality but also the health of those that inhabit highly polluted areas.
2, Effects of light pollution
A lessened sky quality is the most easily perceivable effect of light pollution, as moving areas can have this effect be removed by only driving a small number of miles away from overlit areas such as cities.
The disruption to melotonin production would be vital here, as many of the health effects spawn due to this disruption, a lack of sleep and hormone production can cause any number of health conditions, but tend to manifest as cateracts and cancers.
the financial statistics and multiplication statistics should come into play here, they will help to prick up the ears of those listening and watching the second part of the motion animation.
There is also a significant environmental impact, however i feel this should be included after the effects to humans health due to a sense of urgency needed to be made as the forming of cancers in humans will be of a greater concern to city dwellers as something like the health of bats ad foxes will be.
3, What can be done about light pollution?
This quite possibly the most imporant section, as this is where the audience will be asked and guided to changing their local light pollution. Making it as simple, but as effective and easy to follow as possible is an absolute nessesity.
the five steps have been examined earlier and include
Storyboarding the animation
For section 1, what is light pollution? the inital storyboard is below (with annotations)
My storyboard and the inital creation of the animation dont expand much past the techniques seen in the smaller scale animations i have made previoudly for this project, however I think that it’s good and a useful exerceise to condense them down and place them all into one, longer animation that tries to use all the techniques available to me at this time in enough varience in order to ensure the viewer is not bored halfway through but also that the animation is not too fast or contrasting that none of the information within is lost or illegbile, it is always a massive design challenge to find the perfect balance between dynamic design and functional legibitity, I think i have managed this to a good degree here, the animatoins are interesting and expressive, but hang on at their completed state for long enough to just about ensure the information is actually given time to be read. Of course this could be paused to allow the viewer to read at their own pace, but I do not think that this should be considered going in to creation, as the designers behind the animation should be catering for their audience in order to make then feel more considered and therefore, assist in the formation of an emotional connection with the light block sight campaign.
Some negatives of this animation are the massively varied typographic langauge present here, I used varied weights and settings to try to change the pace, however I do not think this has been done to the highest degree, it doesnt feel like the pace is changing, the quality just feels lower and inconcsistent, a good design will be able to fill the animation full of varied techniques and type but without it feeling disconnected or many different things just carelessly jammed together, my example here does exhibit symptoms of these to a worring degree, however given this is only an inital outcome, this is the time and place for improvements to be made, i would much rather remove these issues now rather than a day before submission. I do like the small inclusions of different light colours, however these should be used very sparingly in order to hold its impact when used, once again it should find that balance between changing pace which is good, and causing a feeling of disconnect which would distract from everything else I have made, the details must be perfect and the theory must be complete and legiible in order to prevent distractions from the overall narrative.
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