Moving forward with my concepts I have decided to try to combine the positives from all three of my inital concpets in order to properly develop my outcomes and ensure they reach their full potential.
Inspiration
the marque for this concept is taken from the visual from a street lamp, although it is based on a downward facing lamp it protrays the general visual of a light ray, and so I think it makes a positive, but very general appearing logo marque. With the inspiration in mind i brainstormed a large amount of experimentations, I think my explorations here helped me achieve a better understanding of the forms of a light ray as well as gain a better formed logo marque in general. I ended up with two final outcomes one appears more italic and less like an information ‘I’ which while i think it makes my marque more recongnisable it may not need to be massively recongnisable on its own as I could simply not have the marque appear in isolation often, this would then need the implementation of more unique logotype to accompany the marque, potetnially limiting the freedom I have with both the maruqe and the type that would accompany it. This seems to be bringing up a large amount of potential issues in the furture for a marque that I have only just created, and so in reflection I think it may need to be changed but regardless of if this marque is to be my final outcome, i still think the experimentation and observational design concept it has spawned will continue to prove useful for the remainder of the project.
Type
I think my logotype runs into similar issues as my maruque, I think that my type utilises light and the elements within the maruqe very effectively, taking a small section of the maruqe and then having it illuminate in both a positive and negative example, while the marque has been translated effectively it seems the marque that is being translated well has not been made in a good foundation and thus i feel i am not moving forward. as effectively as I could potentially be. Somethin positive that has come out of this experimentation is the use of my colour scheme is seeming to be positive, the negative and positive outcomes for the same marque are working well in my opinion and i am excited to use this concpet further and perhaps move it into the more motion based outcomes. Of the motion outcomes that I have created thus far I do think they show the most effective work that I have created so far within my FMP, light in motion is a fantastic context to build from and seems that the layering of different light togtether can dynamically and simultaneously conceal and reveal different information as well as bring the experience of light pollution to my audiences screens.
I am thinking that if this can be brought to print in some slightly altered way then my print outcomes would be able to have their own visual impact, unable to implement motion innto print outcomes I may still be able to have some element of movement by using the natural light of lamps or the sun itself and stencils to have the projection of the light through the stencil print outcome change depending on either the time of day, or the lunar cycle that is currently active. Alternaitvely, the legibilty of the projection could depend on the level and intensity of light pollution within the local area, allowing individuals to see how much light pollution is present in their area in a perceicable way for a universal audience.
Bortle Scale
An interesting observation within my research is the discovery of the bortle scael, I had previously found this but quickly skipped over it whille I was more focuessed on how to have a more experienctial outcome, but after more consideration the bortle scale seems a perfect way to measure light pollution and then, through (perhaps) information design I could create a personal campaign that allows a more accessable measurment of light pollution that is not in vague grades of 1-9 but instead in accurate and accessable effects that occur on each grade, allowing individuas to fully appreciate the severity of living within a bortle grade 9, both the environmental and the health effects that occur, along with what is the most likely cause of the local pollution being so extreme.
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