Criticality has been a quick and sufficiently different design experience compare to what i am used to, it has challenged me mainly in the ideas stage as the designs I have been creating have been made with relative speed and efficiency, the designs do not need weeks of altering type and visuals slightly but instead more heavily require a sound idea and message behind them, this means I have spent a much larger amount of time note taking and brainstorming than usual projects, this combined with a further reduced time to actually make the designs within the three week timeframe has meant that I have been pushed out of my comfort zone, to present bold ideas that can be expressed quicky and intelligently. As well as this my work must stand on it’s own, my entire submission rests on the document above, this small amount of text must explain everything about the work, and the work itself must say the rest, this, again has tested that my designs must have a strong and easily grasped, but still intelligent message.
In the future, I hope to print these designs physically, and then by using thin, 60gsm gloss paper stock I can manipulate existing magazines to include my own adverts, then proceeding to photograph these outcome within the magazine context, this will help to deliver my message more accurately as well as offer a physical outcome within my portfolio, that I could bring to interviews and offer an interesting conversation about my work, boasting an element of interactivity that could potentially push me further than other candidates.
Aidan's Graphics Blog 