My next round of developed outcomes utilise a typeface from previous experimentations, this allows me to carry the feminine connotations of the typeface and take those connotations even further with the floral designs shown below, these are hand drawn illustrations, they have been hand drawn as it allows me to have greater control over how they look and where they will exist on the page, I have kept with the same colour scheme as the pink acetate sheet as to compliment my message as well as give further connotations of femininity.
My outcomes here are stretching into dealing with issues with toxic masculinity, I am still deciding if it should do this, it does expand the message and the potential for my work, however in the short term it does seem to rather dilute the message as it simply touching upon multiple issues rather than dealing with one contemporary issue in enough depth.
I think the notion that pink is expensive needs to be revisited after these designs are finished, the slogans have begun to move too far away from what sits at the centre of my research, the basic idea that pink is the most expensive colour and simply making something pink therefore makes it more expensive.
I think my typeface chosen here is much more legible than the previous, stencil typeface and therefore should be used more often, given it’s massively improved legibility it allows me to include more slogan type modifications to the page, this will help to give my work more depth and allow it to build it’s own tone alongside delivering a hard hitting and important message.
In addition to the improvements needed to the slogans and general type systems, I think that the price alterations need greater emphasis, this is what my designs are all about, the Ludacris increase in price just for having the same product, but pink. Simply adding a small 0 at the end of the price does not pull enough attention towards the price increase. I propose to improve this by utilising the vines and stalks within my floral illustrations to slightly obscure the original price, but still having it visible but the vines will simply be there to direct attention to the bright pink area and therefor placing the new, 30% higher price next to the vines and stalks will allow viewers to better appreciate the fact that the price has been increased, simply because the product in front of them is now a pink version of what existed before. This keeps the message as strong as it was before but continues to allow the viewer to make the connection themselves that pink = expensive, a message that must be in the front of my mind when creating anything for this project.
Aidan's Graphics Blog 