Keeping with the original colour scheme of various shades of bright pink has worked well for the outcomes above. I do feel as though the workload is unusually light with these outcomes, I think that the pink acetate sheet is a positive outcome, but it has a lot more potential I have the opportunity to block out certain parts more innovatively rather than simply using a paint stroke to graffiti over the original price. There is a large amount of empty space still on the page, I could completely re imagine the advert, replacing slogans and visual systems and then replacing them with my own, this combined with still remembering to use some of the already existing elements could prove to create a more effective outcome. Finally I think the typeface is simply doing the job at this point, it could be improved, being able to function and carry my message as well as doing much more. I think this could be done by really going into more depth with my typographic systems, and perhaps play on the layering aspect to a greater extent, use rotated and inverted titles that display across the entire page and direct the user, implementing an effective hierarchical system would not only show a greater set of design skills for my portfolio, but also open up more avenues when it comes to translating my message.
Starting with my typographic rethink I have implemented a change in typeface, this neat, stencil styled typeface translates my message of rebelling and overlaying more strongly than in the previous examples. The large but minimalistic letterforms would work well to create some negative space shapes as well as taking the serifs and type properties and turning them into objects and shapes themselves, I think creating additional visuals this way would help to keep everything tied neatly together and prevent a dilution of my message.
As well as using a new typeface I have began the creation of a logo marque, i think this could make my message more easily identified. If I were to put my fake ads into real magazines this marque could be placed somewhere either on the page itself or be present somewhere on the pink acetate sheet that overlays, this could help to pique peoples interest, accompanied with some logo type with a name, something as simple as ‘pink taxed’ would perhaps prompt people to search the term up after encountering one of my designs and then finding out more about the topic, after their attention has been diverted to the issue.
My marque here takes from the typeface itself, using the curve of an ‘s’ letterform to create a shape that illudes to a ‘roughly equal’ symbol often found in mathematics, carrying the message that, clearly products prices are not quite equal to their quality, and that they simply change depending on which audience the product is being advertised to. The colour scheme remains pink in order to continue the brand message and to keep everything coherent.
After being inspired by the fronts of razors blades when creating my logo marquee, I think moving forward, there is potential to use the image and message of a razor further on in the project, perhaps creating faux razor advertisements that expose the problem more directly and explicitly, something like taking a Gillette ad for men’s and women’s razors and cutting it down the middle, exposing that the products within are literally the same, but then highlighting the price difference for each ad. This would tell my message more consciously, but it is also extremely explicit, there is nothing for the viewer to think about and all the information is provided for them, this lack of a need for thought could perhaps lessen the effectiveness and intelligence of my designs and thus perhaps not work as an effective concept.
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