In order to give my campaign and that call to action that surrounds it a greater clarity when presenting to the client I have created a detailed User Journey. Given that my audience will likely be very broad this will not be everyone’s reaction to seeing my content, however I think it would be the Ideal User Journey.
I think that creating a sense of intrigue is important for my campaign, asking people to look at more information will not be enough to have people interact effectively with what I create. However by simply asking open ended questions and creating curiosity in those who interact with my work, they will naturally want to find the answer to the questions I ask, by then reassuring them that my other content has the answers that they want, I am able to more effectively solve the issue presented within my clients brief.
Aidan's Graphics Blog 