To accompany my data visualisation I have taken some of the layering elements present within the leaflet and then experimented with other typographical glyphs, relating to the fact that is displayed within them.
While I think that the style as a concept is successful, I think that some of the outcomes work more successful than others. The concept of layering is such a strong concept that the posters with less elements of layering E.g. The period symbol that is simply one layered round circle. The percentage works much more actively and I think this is because there is a larger showcase of the layering effect, interacting greatly and in different places within one typographical glyph.
Moving forward with these experimentations I think that I should find a better balance between the interacting of the layers and the legibility of the information.
Further experimentation with the shadows and the combination of typographic glyphs could make for a more interesting visual language, as well as working to create branding that is more cohesive within the other elements of the brand.
Further experimentation into the type and layering effect as well as research and thought into the format that I can use these examples for include; smaller, easily manufactured materials that would allow for my message to be spread across a greater distance. As well as using easier transported outcomes and in a digital format it is still important to include my work in static posters and advertisements, allowing for a bigger print to show a greater amount of sub text, where these typographic glyphs can become the hero image that interact with the background, and then layering sub text atop the flow, tactile style background. This will allow for a greater range and pace within my brand, but still having a heavily concentrated and tight brand cohesion, allowing my work to be recognisable and related to.
Aidan's Graphics Blog 