Strong Concept Visuals

My collections of visuals and visual language for my strong concept are above. I have moulded my three strong concepts into the, and I think this has been done successfully. The positive and empowering aspects have been pushed into one, allowing me to remove much of the negative aspects of each idea.

Double Exposure/Distortion

My first visual example is my use of double exposure and layering within my photography. I think that the best way to allow my brand to use as interesting, abstract and unusual photography as possible is to make sure that the consistent branding elements that i do have, are used often. This has been expressed here by having my frame of the double exposure photos being the bracket symbol that I have adapted as my logo marque. A further development from the three concepts stage is the removing of the double brackets to become only one open bracket. I have done this because I think that the use of two brackets has some negative connotations, these connotations is the slight message that what is inside the brackets is optional to talk about and that it is not entirely necessary. This is of course the opposite effect that I want my campaign to have, but by only using one bracket I have opened a dialogue, and then kept it open. I prefer these connotations; however, I do think this may have oversimplified my marque as it is now just a single bracket

Until this problem can be solved, I am continuing to express my photography in the bracket frame, this hammers home my branding message of starting a new dialogue and opening a conversation, with no concrete end. However, I do think that the bracket makes a sufficient enough appearance throughout everything I have created and therefore does allow me to experiment further with different photography and illustration styles/examples.

Arrows

My more successful visual language element is the use of arrows in my work, using these arrows in the same colours and with the same texture as the flow like background uses makes my work have a tactile and realistic texture to it, giving my work a more human feel. I think this is a very positive aspect of my strong concept, given the social basis of the issue of the stigma that surrounds the menstrual cycle. This also allows me to create some much more information design-based examples, the arrows are perfect for converting large amounts of information with very small type needed. The arrows show direction, they can display additional visual elements across the arrow (The name of hormones is shown on some of the arrows but i hope to be more adventurous with this the project progresses on). While doing all of this, the similarities in texture and colour with my background strengthens my brand cohesiveness, using quite a strict colour palette of brown & red with white text is sophisticated as well as being eye catching by using some of the much brighter and striking shades of “Blood Red”.

Use of Mouth

I have begun experimentations into using lines drawings and icons of mouths in my work, this would help to get across a message of conversation and talking as well as making my work appear more human and perhaps less corporate, this would in turn make people more likely to interact with my work, especially if I am dealing with such a sensitive issue then my work needs to appear quite friendly, like a person has been making this work, and not a corporate company. This would make a stronger sense of trust between my work and the user, giving them confidence is expressing themselves with the support of the designs that I have made. Additionally the use of iconography would allow me to branch into infographics that could help to translate some of the number based statistics that affect menstruators and those that surround them, this icon use could easily be paired with my use of brackets as well as being placed on top of my flow background, using the same shade of white for my icons that i have previously used for body copy and headings on my examples above.