After further meetings discussing my concepts key points have been raised;
Conducting user research would be useful in order to allow my work to relate more accurately, especially if my target audience is for people around my own age range. within my second concept the facts that are used are good and interesting, but need to focus more on the empowerment aspect, I think this would be achieved by researching around the experimentation rather than the statistical elements of the menstrual cycle. My call to action would also be strengthened if this was done, overall making my campaign more successful and impactful in the long run.
Perhaps focussing on the “costs” of the stigma, in both a monetary and a mental context would make my work more relatable and have my call to action more understandable. The impact on mental health of a stigma that manifests in feelings of shame and silence is massively negative, however often goes undetected, this is a clear gap that could be filled by my campaign.
Continuing on with my second concept, the use of photography and illustration is a good visual system to work with, however the photography elements need to be more abstract when combined with a statistic, making the audience think for more time and visually and mentally explore the works that I design. I think that having the images be distorted by being placed into the “bracket” logo marque would make them more visually interesting as well as open up more opportunities for experimentation and will then allow me to make a more impactful campaign.
My client is very keen on creating wearable designs, and so this must be considered in my visual language, allowing my designs to be transferred onto clothes or badges & Pens etc would give my work an edge over other campaigns that are going to be created.
Final Concept Thoughts & Responses
Carefully combining my three ideas could make for one successful campaign, I like the bracket concept used in let’s talk, while I think that the concept of flow creates interesting backdrops and passive visual systems, finally distorting my visual elements proves to create memorable visuals and statistics. This will likely create the basis of my final concept, I still need to decide what material i will actually create for my campaign, however with my client often opting for “Multi layered” approaches to solving problems it is likely that my campaign will need to spread across a very large number of medias and locations to have the effect desired for the client, it is important to design for longevity as this idea will need to be transferred and displayed over so many different media platforms and to such a wide audience, and that the issue that is being discussed is so unique for every single person. I also think that compromising will be key, while it is obviously important to create the perfect outcome, knowing the limits of one single idea will be as important, this will help to keep my branding consistent and my discussion on message.
Aidan's Graphics Blog 