In response to both the mentor and client meetings recently it is clear the complexity of this issue and therefore the safety in conducting further research in order to ensure that the outcomes created are of the highest quality and effectiveness.
Finding more data and statistics allows me to begin experimenting with my information design. Although some has already been done I think a greater emphasis on interesting facts and shocking statistics would prove useful to my future designs.
https://www.nature.com/articles/s41746-020-0269-8
https://onlinelibrary.wiley.com/doi/full/10.1111/jocn.14049?saml_referrer#jocn14049-bib-0012
Studying more numerical and data driven research allowed me to momentarily disconnect from the visual elements of my work and see how the numbers could be represented. Then once all of the studies had been examined I looked at how to express these numbers in the most effective way possible, my initial research on data visualisation would be well suited to this kind of research, however I am unsure of the visual impact this will have, even if i were able to express the data visually, this would only be one part of the project. I want to avoid creating my entire campaign around one single poster or advertisement, this usually leads to a lack of brand cohesion by the oversaturation of brand elements that will inevitably drastically lower how recognisable the campaign is due to the overuse of different branding visuals.
Initial Concepts
My first concept brainstorming session looked at what already existed and extracting key words and phrases from the project brief, works like Spark and Flow interested me, the connotations that surrounded them would work doubly effectively for creating conversation as well as having ample material to generate visual metaphors from. My entire brainstorming session with marques and written concepts are listed below:
My key concepts taken from this brainstorming are the visualisations of “flow” taking inspiration from both the flow of a period and the flow of conversation hoping to be achieved by the creation of my campaign, I think that this also presents and interesting opportunity to express my visuals using ink, given that the consistency of blood and ink are quite similar, alongside the connotations that ink has with writing and conversing would potentially make for both interesting visuals and a powerful message. Texture studies and concepts are found below:
https://www.behance.net/gallery/84303083/Texture-Studies
Connecting people is an important point of this campaign, by connecting people through the generation of conversation the stigma can be broken down in a friendly and casual manor, ensuring that those in future generations do not suffer health issues due to a feeling of shame associated with their period. The use of tubes correlate with both connecting things and the actual uterus itself.
Finally a more light hearted or satirical way of executing this project is expressed through my #YouToUs campaign, by encouraging others to share their thoughts, stories and cycles under a more light hearted campaign it may encourage individuals to engage more, visuals would match the tone of the campaign title, luring people in with light hearted and interesting visuals and text, before educating them with more hard facts and statistics.
I am in a good position to continue creating concepts and perhaps even generate further visuals for my concepts as the three strong concepts milestone looms I must now simultaneously continue exploring new concepts while whittling away the less successful concepts in order to begin forming my more refined visuals for a smaller number of ideas.
Further Brainstorming and Visuals;
Aidan's Graphics Blog 