In keeping with the colour scheme previously used in my first poster and given that my client has expressively mentioned that a range of posters needs to be created as part of as the entire body of work I moved forward by creating additional posters as well as began creating a leaflet.
I think that this poster has a clever message, however, needs more explicit explaining in order to make it work effectively, the correlation between the lines of the logo and the lines of a maze exists, but perhaps not quite clear enough, my visual languages general explicit, minimal and crystal clear style is not supported within this poster, perhaps the lines need to represent that of a more traditional maze and the type needs to be larger on the page and more incorporated into the maze, I think that the addition of making some of the lines an off white colour does benefit the poster as it allows for some contrast and stops the poster from becoming too minimal and almost boring to look at, the change in colour makes it much more interesting to explore the different lines however I think that they do need to be larger and perhaps more rounded lines so that they can appear larger on the page as well as then allowing the text to be a larger point size and still remain to integrate with the maze pieces.
The looser maze pieces offer an interesting opportunity to incorporate some alternative angles. Additional body copy could sit parallel to the maze pieces allowing for more dynamic opportunities for the body copy and subheadings.
My third poster uses previously existing elements of my visual style found within the app, using a collection of lines put at such an angle that they represent a pen nib and then turned that into an opportunity to create a contract type poster, allowing me to contrast the sans serif thick lines with some script font for a more unique feel, offering a change in pace that I think is required within these posters so that they remain interesting to look at. unlike the other two posters there is sufficient empty space to input detailed body copy containing contact details for my client. I think that the overall design should be left alone as it has a clear message, uses new and interesting imagery opportunities while remaining minimalistic, however, I think that this poster could become one much heavier with details and body copy and would make a good example to begin the experimentations for layering body copy on top of the titles. However, if I were to change the design at all I think that I would make it less flat, although this may not be a good idea due to the overall flat illustrative look of the rest of my work so far.
Leaflet
As the posters are relatively fast to create I think that the best way to both create a large amount of work as well as stop me from overworking one poster I am also creating other media to support the posters, another example of the physical media is a leaflet that I am creating. Something that I spotted very early in the project within the research stage was that often housing advice companies tend to hit the viewer with too much information too quickly, this often intimidates and scares away viewers, with this in mind when creating my leaflet I will avoid doing this, my minimalist style will help to stop this as I need to leave some empty space on the page anyway, this will only help me avoid tripping up as well as allow me to incorporate larger and more interesting visual elements.
So far only the front cover has been created in this style.
I like the layering effect seen on the text and I think this could be something that could be used as a subject for a potential fourth poster. I order to reflect the line style of the brand I have created the leaflet in a longer, landscape orientation allowing the lines to flow down the page with more impact as well as it allowed me to have the pages flow from the first page in a downwards direction, I plan for the lines to flow from one page over to another, this will make the leaflet appear more as one document rather than many different pages thrown together, tying together the brand in a together package as well as offering some interesting design opportunities for how the lines are going to be presented within the leaflet and within further media.
Aidan's Graphics Blog 