Although I have received no word in response fro the client, I continued working on a collection of initial visuals that I feel could be appropriate for my client, given that my client is currently lacking in most forms of visual language and branding, I have begun creating some for them In the forms of logos.
In branding, a companies logo marque is the sum of their entire visual language, by creating a logo first I am giving a hint as to what the entire content will look like in the future, allowing the client to respond to a large number of potential concepts without having to create large quantities of empherma for just one visual style.
(Uni Living First box logo)
Calling back to the original brainstorm workshop session that was within this project and the property pitfall project and thinking about the visuals that could accompany that. If the accommodation service is meant to be that thing that is used to “Avoid the Pitfall”. That visualized may look something like the logo presented above.
having the logo appear as a large bridge or metal box that fills the gap that a hole exists in could be a potential visual style, two large mudslides accompanying the strong, metallic-looking box helps to give a larger hint of the visual metaphor being used.
I think that this idea could be effective, however, in its current form the logo is far too simple for the visual metaphor to be grasped by anyone. I think to evolve this I would need to add some three-dimensional elements to the logo and perhaps move the text so that additional elements could be placed within the center of the block.
(Thicker Logo Concepts PDF)
Aidan's Graphics Blog 