Writing a Creative Brief

Moving forward with the project, the group now created a creative brief as a response to the client. I believe the purpose of this creative brief is to validate with the client that the opportunities that the designer sees are within the realms of possibilities for the client, for instance. An idea that I would like to do is create an app for the client, mentioning this within the brief would then allow the client an opportunity to state that an app would cost too much money to produce, and therefore avoided. Alternatively, the client could be stimulated by the creative brief and new and exciting concepts could be introduced to the designers from the client, previously unthought of.

Creative Brief[2043]

Having never created a creative brief before I found it challenging, yet rewarding and much easier once I got into the process. Grasping the process and looking at the brief through the client’s eyes really allowed me to create something that could be understood by people who are not within a creative role in life.

I think the creative brief will remain useful for the remainder of the project, as a designer I have an occasional issue of running away with an idea, given that this project may have very little interaction from the client and from tutors, this may become a large issue, having a creative brief will act as something to come back to at times of creative drought as well as times of great creative fluidity. ensuring that I am still performing within the brief and executing exactly what the clients wants’ from a designer.

I think the issues focussed on within the creative brief are that our job with the client is that they want something to give them recognition rather than creating large amounts of new content/advice for students, the client already has a large amount of content created, but it simply needs to be branded appropriately and noticed much more by the students that could potentially use it.

This file will now be sent to the client and our group will receive feedback, following on from this I will then begin to create visuals that will follow on to be reviewed by the client.