With a successful branding campaign underway, I could turn to help the development of the laptop sleeves and helping to fix the issues that were raised concerning those areas within the presentation last week. One of the key issues was concerning the lack of customizability and uniqueness within the sleeves, why would someone buy our sleeves if they can buy another one that does the same things, but from a more recognized company.
Immedtidley an answer to this was discussed after looking back through our brand values. Our brand focuses on diversity and creativity, given that diversity is such a key element within our brand I felt it a good idea to try to diversify the sleeves themselves somehow, some of the options include; personalized name tags, writable whiteboard materials placed onto the sleeves as well as varying patterns and sizes in order to deliver a more effective bespoke service.
As well as this, a plan to utilize the ceramics based student without the group to make ceramic buttons that can be uniquely sized and engraved to the customers liking, I feel this will give the product a particularly unique spin, the small differences within the ceramic buttons would also assist to portray a unique aesthetic that, as long as the buttons are constructed to a high quality then the small and unique differences would become a positive and would, therefore, boost the brand values.
Aidan's Graphics Blog 