Presenting work & Planning

Presenting our work so far to the class resulted in a branding heavy presentation, still being in the earlier stages of the project only very small amounts of manufacturing have occurred, some sketches have been completed however the company’s overall image is beginning to take some shape, the typeface, colours and overall use of the brush strokes will help massively to judge what kind of materials and patterns will be placed onto the sleeves themselves once they have been made.

A general response to the presentation was that some samples needed to be created as well as some of the branding, especially the business card looks more like a makeup brand rather than a company that makes laptop sleeves, while in this instance I do not think it is necessary for the logo and business card to scream laptop sleeves too loudly, as I think that overall this would hurt the brand image and close off too many potential ideas that could be used with the brush strokes and the colours present within the brand. However I do agree that the business card could be much stronger, the company boasts about having huge amounts of colours and vibrancy and I feel like a single coloured brush stroke does not translate this fact and the brush stroke itself does mimic a large amount of imagery present within makeup brands, the fact that this is then echoed through the splash screen and the logo would raise the question of does the company need a rebrand and a general overhaul to the imagery used within it?

Manufacturing and Drafts of the Sleeves (So Far)

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At this time we have a very basic prototype created, although the materials are rough, the sizes of the sleeve still works and therefore both a laptop as well as a sketchbook can fit in separate pockets. The cost of materials is becoming a worry and our objective to create 30 sleeves may not become a reality unless we are able to acquire additional funds from elsewhere in order to make a greater amount of fabric, the patterns for the sleeves are yet to be produced however it is looking like we will use something similar to the brush strokes that I have created in various parts of the branding already.