Elevator Pitch
After the weekends work for the group now had to complete a 17.9-second elevator pitch whereby we had to convince someone of our business idea as having enough potential for success. If the group failed then the pitch had to be attempted once again.
The pitch went very well, each group member contributed and we passed the pitch first time. The pitch also helped develop the story of our brand in a succinct and persuasive way. Overall I found this exercise very useful and fun at the same time.
I think that next time we could improve our pitch by creating some small samples to show during the pitch in order to get a better picture of what the unique patterns would look like when placed onto the sleeves themselves.
Alongside finishing the elevator pitch, I have begun to create the remaining parts of the branding. moving on from the logo but still being inspired by the colours, fonts and overall aesthetics from it I moved first onto creating the business card. The card had to stand out from others around it, the bright, neon colours extracted from the logo do a good job of helping this. The black background heavily contrasting seemed important to keep throughout all elements of the branding, this is due to the fact that the actual logo is extremely simple, the colours and other elements of the branding so far also remain relatively simple and so for the branding to be recognised as belonging to Consilio. This does not allow much room for customisation within the business card, this does have positives, it allows me to create initial drafts of the cards very quickly, this overall turned out to be a good thing as I am only given roughly two days to create a professional standard business card, these exercises normally last up to a few weeks within my subject of Graphic Communication. Learning to create slightly rougher drafts and focussing on streamlining my design process. I found this to be particularly prevalent within the second week of the project, and so this portion of the project has pushed me far as a Graphic Designer. Some drafts of the business cards are below.
The cards are made using a combination of photoshop and Indesign. The bright colours have diminished slightly after being printed and converted into CMYK. However, the clear brush stroke and unique typeface used ensured that the brand can still be easily identified. The type is large enough to remain legible when printed onto the small card, however, the subheadings and contact information could do with being a slightly bigger point size in order to stand out more and increase legibility, the bright white type would benefit from being larger due to the contrast between the dark background and type colour.
On top of the business card, I plan to incorporate the tagline “It’s a cover-up”, into a more physical manifestation of the tagline, Richard had mentioned that the tagline could have some negative undertones, potentially making it seem like the company is trying to hide something, and any negative connotations within the startup of the company could result in some reduction in sales on the 11th Feb.
The tagline will be laser cut out onto a small section of the card and then placed around the business card and sewn together. This helps to translate the metaphor that the cover-up is not something secretive or negative but the cover-up is the sleeve that the laptop is “covered up with”. As well as being an interesting play on words doing this will also make those who pick up the card stop and look at the information for a short time. From there the potential customer can be transported into the brand’s digital branches and gain access to product examples and contact emails to find out more about Consilio.
Overall I think these business cards fit into the brand aesthetic, however, I think that they are very simple and perhaps slightly too similar to the logo and sets the pace too slow for a company that relies on a dramatic and punchy colour to give off a clear and outstanding image. The brush strokes can easily remain to be placed within other areas of the branding using one of the few colours that are on the badges themselves in order to reflect an appropriate image and have it be identified as that particular piece of branding belonging to Consilio.
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