Looking back at this project I found that I overall very much enjoyed creating a brand, the research particularly interested me, the freedom within the project allowed me to choose a topic that I was very interested in, allowing me to add my own specialist knowledge to a graphics related brief. I found the time constraints to be a major factor within this project, I think that I require much more time in order to complete everything to a standard that I was happy with, I think that I spent a very long time researching, however, I found this necessary, I think that if I rushed the research stage too much, then the quality of my outcomes would be hurt immensely, I think that I would benefit greatly from an additional week or two in order to allow me to experiment more with in the development stage of the project. I found my outcomes to be professional and reflective of the topic that I chose to explore, However I think that in particular my animation and digital presence could be developed much further and would benefit greatly from further development and could potentially become one of my strongest outcomes if the extra time is put into my final outcome. The exploration of my work was very interesting to me though, I found my Previous projects in level four really helped to prepare me for this project. Allowing me to successfully explore effective visual outcomes that created a well designed and intelligent visual style. I learned more about animation, more effective ways to research as well as a broadened my overall graphic design skills by using new ways of creation, such as use with an Ipad as a drawing tablet which allowed me to draft out ideas fast and effectively. I will use many of the skills that I have learned over the last five weeks in the future, as well as most likely continuing to evolve and develop this particular project further and further over the next couple of weeks, so that I can develop my portfolio as well as the fact that I feel I’m just not quite ready for this project to end yet. This was most certainly my favorite project of my Graphic Communication Degree so far, and I only hope that I feel similar about further projects to come. depending on how effective my outcomes are marked and what my grade is, this project makes me contemplate a potential future within the branding branch of the graphic communication industry.