Final Outcomes

Poster

Moving my posters into their final outcome form. I have sketched out the tower for reactor building number four, I found that if you were to ever search for Chernobyl on the internet, you would be overwhelmed with photos of this tower, making it an extremely interesting and relevant part of the overall image of Chernobyl. The tower helps to guide the viewer’s eyes down the height of the tower, Looking at the information down the page as they approach closer. I have also included a subtle map of the affected area within the background. I wanted to include some kind of radius based circle showing the size of the affected area, while this would have been interesting, I think my small colour scheme makes it so the radius would have to be a deep red colour, because of the multi-coloured logo marque and tower this would then create immense legibility problems, so I have decided to just have a grey background allowing for more focus within the tower and typography. I think this works effectively as a poster, while not being my strongest outcome, I do think that the geometric angles present within the cooling tower matches the typography, the slight angle of the tower matches in with my follow the rules, yet break them slightly approach to work, There are multiple sizes of text in order to entice viewers to come closer. I think this poster would work more effective when printed on a slightly smaller scale than my other outcomes, as the subheadings and info text is still very large, making a large scale print less enticing. I think this poster could be improved by changing my colour scheme in order to accommodate a greater number of colours and shades in order to make both the map and the tower more interesting and detailed.

My second outcome takes an element of my Bus Stop Ad (Mural). And then converting it into a poster, Exporting one of my fingerprints and then extending some of the linework to match the tendril effect present within the logo, I then made this the only main focal point for the work and slowly erased a small amount of fingerprint lines from the image and then used Adobe Illustrators Type on a path tool to create single, flowing lines of text that detailed small parts of the exhibition and also named certain vital individuals involved in the cleanup, these consisted of mainly hidden heroes that perhaps had the most influence throughout the entire booklet. I then took one of my concepts from very early on in the project that saw a large number of positive reviews and created the unstable and disorganized English text, with a solid and organized Cyrillic alphabet positioned behind it. I think this is my less effective poster, however, I do like what I have done with the art of the fingerprint, this could couple very well with the logo as well as form the basis for my animated, moving identity. I think this poster may need some further work, due to the large image and very small body copy in the corner stating small amounts of information of where and when to find the exhibition I think this outcome would work more effectively printed very large scale in comparison to the first outcome. I like elements of this poster, however, I think as a poster overall, it does need certain areas of development.

Leaflet

leaflet final

Reflecting on my previous leaflet layout, I decided to move the text around the space a lot more, making the pace much more dynamic and while minimal amounts change with each spread, the pace remains ever-changing and different for each spread.

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Originally, I did want to cut out the different sections with a scalpel, After seeing that this would take a very long amount of time as well as it potentially lacking large parts of details within the fingerprints. I then wanted to laser cut the paper, giving small burns seemed to work well as it would age and slightly degrade the paper stock, however after being informed that the heat from the laser cutter would simply cremate the paper, this was no longer an option for me. I finally decided to print the covers on acetate, allowing the fingerprints to become transparent, not taking a long time or losing the detail that manual cutting would. The issue that I found with printing on acetate was that while the fingerprints were transparent, the areas that I wanted to become opaque were merely translucent, this does slightly dilute the impact of the effect, however, it seemed the best and only real way for me to achieve the outcome that I desired. The ways for this to be solved in the future could be for me to potentially simplify the fingerprint however that would cause the work to achieve a different aesthetic and potentially lose the stylised look that I have achieved within this leaflet.

I find the body copy to be dynamic and effective, the information within the body copy is interesting, using pull out quotes to give the viewer something impactful to focus on for each page, increasing interest so that the reader will continue on through the body copy to learn more about my exhibition.

I think that overall, this leaflet is one of my strongest outcomes, Clearly containing a strong visual language and identity, being interesting to look out, allowing it to stand out among other leaflets while still containing a large amount of interesting information that is presented intelligently and creatively, all while managing to avoid cliches. I think that in future I would change the way that the covers are made as well as experiment more with paper stock colours, perhaps some pages will be red, some will be black and some will remain a light grey colour.