Developing My Leaflet Further

Creating Spreads

I decided to keep with my front cover idea and use that inbetween each spread, as the project brief states that it should contain eight pages of information it made sense for me to split the leaflet into four different sections. The research and sections are found prevously on my blog, I simply have to apply the text and information onto the spreads in an interesting and relevant way.

Using the first spread as a way to present all of the headings and use it as a sort of contents page helped to make my leaflet look more professional and organised as well as make it much easier to navigate, this may be nessecary if I am to use cut out covers inbetween each double page spread. I used the diagonal split technqiue in order to save space as well as free up a large section in the centre for body copy, quotes, sub headings etc. I think this makes the page full but not too busy with the help of a very light coloured background in order to assist in opening up the available space. Using a black background may have made the page look smaller as well as force me to use different colours within the headings. Origionally the page number was placed on top of a much larger, black fingerprint however if I did this is seemed to become the focal point of the page, this disruped the heirarchy as well as made the page seem too chaotic and full. dilluting the organised and clean cut finish of the diagonal lines present throughout the spreads.

Spread 2

I feel in this spread I have not used the whole space of the page effectively, the body copy present within the left Hand page is very organised and regimented, which I do not feel reflect what I have done with the English headings, with chaotic headings and lacking uniform kerning. This type of body copy will be suitable for if the body copy was translated to a Cyrillic alphabet. I do think the headings are effectively drawing your eye to the top of the page, with the diagonal line forcing the hierarchy down towards the bottom of the page. I think to improve this design I should take up more of the space with the body copy, as well as making it slightly less organised, however this will take much care to do as I want it to fill the space appearing unorganised without it looking poorly designed on the page. I think that including something else that draws a large amount of focus is important as well, giving the eye something else to focus on other than just the headings. Perhaps placing my logo marque within the bottom corner will help fix many of the issues that this spread is being affected by.