Logo Development

Proclaim Logo Marque (Fingerprints) basic

After creating my initial marque outcomes, I decided to press forward with the fingerprint textured outcome, although my initial worries are that it is not entirely obvious that the texture is that of a fingerprint, it may at first appear as a zebra type pattern, however hopefully the Eastern bloc typeface as well as the Cyrillic alphabet will give off more a dark atmosphere, making the overall logo look less like a zebra striped pattern. My other worry with this logo is that the fingerprint texture does sometimes miss out on some parts of certain letterforms, this does hurt legibility slightly, however I think it does also play into the decaying aspect of the logo by reducing some of the visibility within one or two of the Cyrillic translation. This also helps to translate the gradual fading away of the “Facts” that were put forward by the soviet union in relation to the Chernobyl disaster. As the real truths and facts are revealed, what people were previously told fades way within their memory and is eventually forgotten about. I think to improve the legibility and explore different possible patterns it would be a good idea to attempt the fingerprint pattern with different overlays. As the way I have created this texture is by simply pressing my fingerprint onto a piece of paper, photographing it, I then proceed to illustrate it within a vector format, giving the illustration perfectly clear quality. The lines are slightly reduced and simplified before I then place the entire fingerprint over the top of the proclaim name written in my chosen typeface (Myra 4F Caps), I then select the fingerprint, go back on to the type layer, before I finally inverse my selection and simply erase everything that is not selected. This allows only the colour that is present within both the text and fingerprint layer to show through, producing a legible fingerprint texture.