As my exhibition is now forming a coherent and competent visual style, I feel the appropriate next step is to begin developing the leaflet visuals as well as the information that will be contained within the leaflet. I feel this is appropriate as I have conducted extensive research into the Chernobyl disaster, allowing me to create paragraphs of interesting reading material that will attract readers to visit my exhibition.
For my leaflet I have used minimal imagery, keeping it simple within the spreads in order to allow me to include large amounts of text, while still keeping the pages open and full of both positive and negative space. My front cover will play on my Tagline, “A Truth, Uncovered” by my plans to use one of my vector illustrated fingerprints and excluding that from a red background, this will effectively create a fingerprint sized hole within the front cover, once my leaflet has been printed I will then cut out the negative space using a scalpel, allowing readers to see slightly into the leaflet through the holes created by the scalpel. However once the leaflet is “uncovered” the page will be tuned and only then will the information on the page become fully visible, This is being done not only to add an innovative print style to my leaflet so that it can stand out when placed amongst other leaflets, I feel this is needed due to the fact that my colour palette uses a minimal amount of colours that are not particularly bright. I have also made my leaflet this way because I think it helps to accurately represent the uncovering of the facts about the Chernobyl disaster, as well as the journey that the visitor will go through whilst visiting my exhibition. Allowing them to uncover the stories, and the facts behind the disaster. I think this is especially appropriate for use within the due to the fact that the leaflet will be the first thing that visitors will likely see about my exhibition, so the striking front cover and specialist print styles will seriously assist in giving my exhibition a professional and high quality look.
After trying out different colour alternatives for the background etc. I decided that the red background with black text seemed to look most effective, while a gray background looked slightly to bland for a front cover, A black background looked too heavy, however I am thinking of changing the colour of the background once I begin developing the actual spreads that will be used within the leaflets itself. Although I have mentioned that a gray background would be too bland for a front cover, I think for the actual spreads it would work perfectly. I think it will allow me to include informative black body copy with the red and black title format that I have been developing throughout the project. The gray background will look formal, yet slightly aged, perfectly matching the aesthetic that the timeframe in which the Chernobyl disaster occurred.
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